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Testimonial vs Review: How They Differ and Which One Your Business Needs
Before purchasing a new product, consumers are used to checking what existing customers are saying about this particular item. That makes sense: customer

Video testimonials and Marketing: How to make them work together
You probably know all about the power of social proof and testimonials by now. In our recent post, we proved that video testimonials

5 Tips to Improve Revenue Management with Customer Feedback
Are you struggling to maximize revenue in your hospitality or travel business? Even if you have a revenue management strategy in place, you

6 Effective CRO Tips to Unlock Your Business Growth
Even if your website has extraordinarily high traffic and a vast number of visitors regularly, it doesn’t mean a lot (nor does it

Do Video Testimonials Work Better Than Written? – All Questions Answered!
You probably already know that social proof can be an incredibly powerful form of marketing. You use your existing customers to appeal to

7 Top Tools for Video Testimonials: Find the Perfect One for Your Business
The power of social proof for marketing is undeniable. With reviews, testimonials, live visual support and case studies reigning supreme as the easiest

How to Promote Your Online Courses on a Tight Budget
That’s it; the big day is approaching! Your course is finalized and ready to be marketed. What’s next? Do you launch and wait

13 Testimonial Request Email Examples to Boost Response Rates
Customer testimonials are crucial for your business as they can help you increase on-page conversions, drive sales and build credibility with new customers.
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How to Use Customer Feedback For Creating Blog Content

