How to Ask For a Testimonial From a Client (+ Free Templates!)

Client testimonials are the best form of social proof.

Most potential clients are often unsure before trying out a new product or service.

And there’s nothing that speaks to them as directly as hearing great things about your brand from like-minded people – your existing clients.  

But let’s face it, asking for testimonials is not as simple as it seems.

Ideally, you should tailor the testimonial requests to suit your clients’ temperaments – without sounding pushy.

Your requests, just like testimonials, must be genuine and communicated clearly. 

If you want to find out how to ask for a testimonial from a client, keep reading.

To help you rise to this challenge, this article will discuss testimonial request methods and the entire testimonial collection process, offer testimonial request email templates you can copy-paste, and familiarize you with Trust – the leading testimonial collection tool.


Table of contents

Why should you ask for a testimonial from a client?

15 steps to launch a testimonial campaign

  • Step 1. Mind the timing
  • Step 2. Identify the right clients to ask
  • Step 3. Build rapport with clients
  • Step 4. Offer an incentive
  • Step 5. Identify the testimonial type
  • Step 6. Create a testimonial submission form
  • Step 7. Explain the purpose of the testimonial
  • Step 8. Provide a template or guidelines
  • Step 9. Ask open-ended questions
  • Step 10. Choose and set up a testimonial collection channel
  • Step 11. Follow up
  • Step 12. Show appreciation
  • Step 13. Create a testimonial page
  • Step 14. Use the client testimonials effectively
  • Step 15. Monitor feedback

7 ways to ask for a testimonial (examples included!)

  • #1. Ask for a testimonial in an email
  • #2. Ask for a testimonial for social media
  • #3. Ask for customer testimonials via a messaging app
  • #4. Ask for a testimonial on your website
  • #5. Video testimonial interview
  • #6. In-person
  • #7. Co-write method

5 testimonial request email examples to steal

  • End of year
  • Formal
  • Informal
  • Incentive
  • Automated



Why should you ask for a testimonial from a client?   

For starters, not every client will go out of their way to submit a great testimonial without being asked for one.

Sometimes they need a little nudge to take that first step into submitting a positive testimonial, especially one that’s trustworthy and has all the key elements.

A well-captured customer testimonial also paves the way for more high-quality conversions because it instills a feeling of trust in your potential clients.

So, the first step is to put a top-notch testimonial request process in place. That’s what our next section is all about. 


15 steps to launch a testimonial campaign

Customer testimonials are an essential element of marketing as they provide social proof that can help to build trust and credibility with prospective clients.

But to make the most of testimonials , you need to have plenty of positive reviews from happy customers.

This section of the article outlines the steps involved in asking customers for testimonials.


1. Mind the timing

Analyze your consumer base and their journey to determine the best time to send testimonial request letters.

Ideally, this would be after the user has had success with the service or product and is happy with the results and working relationship.

You can use customer health information to see the signals that indicate customers are experiencing success.


2. Identify the right clients to ask

The next step in asking clients for testimonials is to identify those who are most likely to provide a valuable testimonial.

Look for clients who have had a positive experience with your product or service and who are likely to provide a thoughtful and detailed testimonial.


3. Build rapport with clients

Before asking for a testimonial, it’s important to build a strong relationship with your clients.

This can be done by providing excellent customer service, following up with clients regularly, and offering helpful advice and support.


4. Offer an incentive

The next step is to motivate customers to give you a testimonial by offering an incentive, such as a gift card. If this isn’t possible, write out a request email explaining how both parties will benefit from the testimonial.


5. Identify the testimonial type

Testimonials are more than just textual reviews.

They are extremely versatile.

For instance, you can use a video testimonial as an ad on YouTube, use star ratings to display on Google, upload reviews to your landing page, and so much more.

So, before collecting testimonials, you must define the type of testimonial you wish to collect from a particular client.

Here are a few for inspiration:

  • Star, PMF, and NPS ratings to display on sites such as Google, G2, Facebook, etc.
  • Video or text testimonials for a more in-depth, personal review
  • Text reviews for your brand’s social pages on Instagram, YouTube, Facebook, and other platforms

Once you’ve made your decision, let’s move on to learning how to create an easy testimonial request form using Trust.


6. Create a testimonial submission form

Interactive form example

In order to take part in giving a testimonial, your client must find the submission process easy and straightforward.

Trust can ensure this, as long as you set up a clean request form.

Here’s how you can submit a testimonial request form using Trust:

  • Sign up or log into your Trust account.
  • On your Trust dashboard, navigate to Forms > Add New to create a brand-new submission form.
  • Choose one of 3 forms: Standard, Interactive or Smart.

After doing this, enter the following details to ensure your submission form is up to the mark: 

  • Put general details under the General tab. 
  • Under the Testimonial tab, request the type of testimonial you intend to collect.
  • Add a welcome message to personalize your request under the Welcome tab. 
  • Include custom guidelines for your client to submit their video as this makes their submission process easier.
  • Request their social media handles, and any other tags that seem applicable to your product/service.

Before you submit the request form, here’s a quick checklist you can refer to to verify the form has all the correct elements:

  • You have added questions and custom guidelines for your client that help capture an exceptional testimonial.
  • You have received their consent to use the testimonials on other platforms such as for social media, for marketing campaigns, or for displaying on your website.
  • You have given them a few review options to submit, for instance, either a star rating, a text testimonial, or a way to record a video testimonial.

If you’ve followed these steps and the checklist, your testimonial request form is ready to be sent to your esteemed clients.

Pro tip: Interactive and Smart forms have built-in AI testimonial generator that makes testimonial writing a breeze!

AI testimonial generator in action


7. Explain the purpose of the testimonial

When asking for a testimonial, be clear about why you are requesting it.

Explain that you are looking to showcase the positive experiences of your clients and to help others make informed decisions about your product or service.


8. Provide a template or guidelines

To make the process of providing a testimonial easier for clients, provide a customer testimonial template or guidelines that they can follow.

This will ensure that you get the information you need and that the testimonial is structured in a way that is useful for potential customers.


9. Ask open-ended questions

When asking clients for a testimonial, ask open-ended questions that allow them to provide detailed feedback.

This will help ensure that the testimonial is useful for potential customers and provides a full picture of the client’s experience.


10. Choose and set up a testimonial collection channel

Having an incredible testimonial request form is of no use if you’re not sure how to ask and collect testimonials in the first place.

Choose the channel that feels most comfortable for both you and the client.

There are many different channels you can use to ask for testimonial blurbs, and we’ll cover them later in the article.

Depending on your relationship with the client, you may want to ask for a testimonial in person, over the phone, or through email.


11. Follow up

If a client agrees to provide a testimonial, follow up with them regularly to ensure that they are making progress and to answer any questions they may have.

This will help ensure that the process is smooth and that you get the testimonial in a timely manner.


12. Show appreciation

When a client provides a testimonial, be sure to show your appreciation by thanking them and letting them know how much their feedback means to you.

This will help build a strong relationship with the client and encourage them to recommend your product or service to others.


13. Create a testimonial page

Prepare a dedicated testimonial page on your site to showcase the testimonials you receive.

The page can be a long one with all of the testimonials or a grid or gallery linking to individual testimonials.

Each testimonial should highlight different aspects of the product or service and provide a chance for potential customers to envision themselves benefiting from the product or service.


14. Use the client testimonials effectively

Once you have received a testimonial, use it effectively by sharing it on your website, social media accounts, and other marketing materials.

This will help showcase the positive experiences of your clients and encourage others to try your product or service.


15. Monitor feedback

After receiving a testimonial, be sure to monitor customer feedback regularly to ensure that your product or service continues to meet the needs of your clients.

This will help you identify any areas for improvement and ensure that you continue to provide excellent service to your clients.


Pro tip: Automation vs manual

Depending on the best time to request a testimonial, businesses can decide whether to use automation or send requests manually.

If customers use free software and don’t interact with your customer support team, deploying an automated email when they achieve success with the product is a good idea.


7 ways to ask for a testimonial (examples included!)

Here are seven ways you can ask your clients for testimonials along with examples. You can choose one or a combination of these:


#1. Ask for a testimonial in an email

Email is a fast and effective way to request testimonials from clients.

To receive testimonials through email, optimize your website and make it clear where clients can provide feedback.

Most requesters downplay the need to create a well-structured testimonial email request.

To receive great testimonials, you must use the right words to entice your clients into submitting their best opinions.

But before you draft your message, you can copy the created submission form as a URL to add it to your email.

To do this, Trust provides a super simple method through which your clients can submit their testimonials at the click of a button without having to download the app.

To access it, navigate to Forms > Activity tab > click the “Copy form URL to clipboard” icon. 

Now that you have the form’s link, let’s draft your email using one of the below templates:


Testimonial request email template #1 

Dear [client name],

Thanks for being our customer. We’d like to hear how your experience is with [Product].

Do you mind taking just a few minutes to leave feedback? You can do it by visiting this [link].


Testimonial request email template #2

Hey [client name],

How’d we do? Please take a moment to let us know. We’ll use your review to improve our services and products for you and customers like you. 



Advantages of email requests:

  • It’s faster.
  • Clients don’t have to sign up.
  • Personalized communication increases the likelihood of them providing a testimonial.


  • Sending mass emails could lead to spam issues.
  • Sending emails to all clients can be time-consuming.
  • A lot of back and forth is involved in the process.

Keep these tips in mind while sending a request:

  • Send a personal message and customize your emails.
  • Send emails only to those customers who have granted permission.
  • Ensure customers can unsubscribe from your newsletter.
  • Send more emails, spaced out, for effective testimonial gathering.


#2. Ask for a testimonial for social media

Utilize social media platforms such as Instagram, Facebook, YouTube, Twitter, and LinkedIn to communicate with your customers.

Encourage happy customers to share their experience with your services on social media platforms.

Using Trust, you can import your existing ratings and reviews from your social media platforms onto your website.

But before doing so, you must have your client’s permission. 

A convenient way to get this and to further entice them into submitting a written or video testimonial, is to send a request email and use an appropriate social media testimonial template.


Testimonial request email template for social media

Subject line: Thanks for the shoutout! Can you give us a testimonial?

Hi [Client name],

I saw that you gave us a shoutout on [Instagram/Twitter/Facebook/LinkedIn]. That made our day! We were absolutely delighted! Thanks for your kind words. This is really valuable to us, and helps us keep improving!

I actually want to ask for a small favor: we’re putting together a series of testimonials for our website and we’d love to have yours included.

Could we use your feedback on our website? Or would you be interested in providing a few more words on how you’ve been using our [product/service] and the value you’re seeing? 

Thanks again.


#3. Ask for customer testimonials via a messaging app

Considering the number of emails your client might receive daily, your testimonial request emails could get lost in their inbox.

A better, less talked about alternative to emails is messaging apps. 

Apps such as Slack, Microsoft Teams, Whatsapp, etc., help you stay in touch with clients more regularly.

So, why not use them to your benefit to request testimonials?

An instant message to your client as soon as they make a purchase or complete a usage term makes them more likely to happily drop in a testimonial.


Testimonial request email template for a messaging app:

Hey [Client name],

Thank you so much for choosing us and being a loyal customer. We would highly appreciate it if you could take a few minutes to drop us a testimonial to help us provide a great service for you! [request link]


Consider these tips if using text messages to ask for a testimonial: 

  • Ensure that you actually have permission to send a text message before sending one. 
  • Keep the message simple, short, and to the point. 
  • Don’t send too many messages.
  • Ensure that you don’t send text messages to clients who have already provided feedback. 

Advantages of using text messages for a testimonial request:

  • You can automate the sending process.
  • They are fast to reply to.


  • Some clients may not be willing to give open feedback through text messages.
  • Due to SMS costs, you may not get a response.


#4. Ask for a testimonial on your website

One of the perfect ways to use your website pages is to display a testimonial collection form.

Be it through pop-up notifications, or a testimonial request page, asking for a testimonial on your website shows that you truly care about listening to what your clients say about your brand or service.

With Trust, you can ask for a testimonial on your website and design it effortlessly.

Once you’ve created a testimonial submission form, navigate to Forms > Activity tab > click on the “Add to website” icon. 

Once done, you get a pop-up message with a code snippet with options to add your testimonial request form.

Select Copy to Clipboard and paste it into your website builder app, such as Wix, for example.

Here’s a sample testimonial request snippet on a website page:

Check out our demo website to see it in action!

Pro tip: Be sure to follow up with your clients until you receive a testimonial. If the first collection channel fails to collect a testimonial from multiple clients, use a combination of the other request methods.


#5. Video testimonial interview

Request an interview through a video call or other methods to get direct feedback from clients about your services.

Ask open-ended questions to make a comprehensive video testimonial, and also find out why they chose you over others and how your product or skills helped their company.


#6. In-person

If you can’t reach your clients via text or email, in-person communication is a more genuine method for customer interaction.

And if you need video testimonials, ensure that you have tested your camera before joining the meeting. 

Here are some things to consider if the client agrees to do it right away:

  • Have some questions prepared in advance.
  • Keep it casual.
  • Make sure the client feels at ease.


#7. Co-write method

Finally, in case your client doesn’t know what to say in the testimonial, help them create the testimonial.

For instance, they can send you a draft video or written testimonial which you can then build on.

Using this information, you can work together to create a testimonial and have them approve it before posting it on your social media or website.


5 testimonial request email examples to steal

Finally, here are five more email templates you can use to ask clients for testimonials depending on the occasion and the customer.


End of year


I hope this email finds you well! I want to take a moment to thank you for being with [COMPANY] this year. It’s been a pleasure working with you, and we are proud of the progress we’ve made together.

As we approach the end of the year, I want to ask if you would like to share your experience with [PRODUCT] with others. We believe that video testimonials from satisfied customers like you are the best way to showcase the benefits of our products to others. If you’re willing, we would love to feature your testimonial on our social media and website.

You can share your thoughts and feedback using this link [LINK TO TESTIMONIAL FORM], which will allow us to publish your testimonial on our website. Of course, this is completely voluntary, and we understand if you’re not comfortable sharing your experience publicly.

Once again, thank you for your partnership this year, as well as for being [COMPANY] customer. We wish you a happy and joyful holiday season, and we’re happy to continue our partnership next year.

Best regards,



Formal testimonial request email

Subject: Thank You for Being so Loyal


I want to take a moment to express my gratitude for your continued support as a loyal customer of [COMPANY]. Your trust in our [PRODUCT/SERVICE] means a lot to us, and we strive to continue providing you with excellent service.

I noticed that you recently achieved [MILESTONE], so I want to extend my warmest congratulations to you on this success. It has been a pleasure having you as our customer.

As a company, we appreciate sharing customer success stories both on our social accounts and website to inspire others to achieve their goals. Therefore, I wanted to inquire if you would like to provide a testimonial about your experience with [PRODUCT/SERVICE]. Your testimony can be in the video or written format. If you are interested, please click this link to submit your testimonial.

As a sign of appreciation, I would like to send you a gift card, courtesy of [COMPANY].

Once again, thank you for your partnership, and congratulations on your achievement. In case you have any questions, please do not hesitate to contact me.

Best regards,



Informal testimonial request email


Wow, I just checked out the results for May and you absolutely nailed it! Your hard work on [PROJECT] really paid off.

Since we’ve reached our target, I was wondering if you’d like to share your experience with [PRODUCT/SERVICE] by providing a testimonial? It can be a short video or written testimonial, and it would be fantastic to have your feedback on our website.

If you’re interested, just follow this link to submit your testimonial. Let me know if you have any questions about the process.

Thanks for your hard work and congratulations on smashing the goal!





Subject: Share Your Feedback and Enjoy a 50% Discount!


As the holiday season approaches, I wanted to express my gratitude for your continued loyalty to [COMPANY]. As a token of our appreciation, we are offering a special promotion for our loyal customers like you.

We would love to hear your feedback on your experience with our [PRODUCT/SERVICE]. By submitting a video or written testimonial featuring your thoughts about the reasons you enjoy using our [PRODUCT/SERVICE], you will receive a 50% discount on your January subscription.

Submitting a testimonial is quick and easy and should take you no more than 15 minutes. Just follow this link to share your thoughts, and we will apply your discount when we receive your testimonial.

Thank you for your time and consideration, and we hope you take advantage of this special promotion. If you have any questions, feel free to reach out to me directly.

Happy holidays!

Best regards,



Automated testimonial request email


Thank you for using [PRODUCT/SERVICE] from [COMPANY]. We hope you like our product and that it has met your expectations.

We value our customers’ opinions, and we would love to hear your thoughts on your experience with our product. Your feedback helps us to improve our services and better meet your needs.

Would you be willing to share your feedback by leaving us a testimonial on our website? You can follow this link to submit your thoughts. It will only take a few minutes of your time, and we would be grateful for your feedback.

Thank you for your time, and we look forward to hearing from you soon.

Best regards,



Start requesting testimonials and boost your brand’s credibility

Asking your customers for written or video testimonials is a powerful way to build social proof and establish credibility for your business.

By showcasing the positive experiences and results that your customers have achieved with your products or services, you can attract new customers, increase sales, and strengthen customer loyalty.

When asking for testimonials, it’s important to make the process as easy and convenient as possible for your customers.

Whether you’re using automated emails, incentive offers, or personal requests, be sure to provide clear instructions and make it clear why their feedback is valuable.

Additionally, you should be mindful of the timing and context in which you ask for testimonial content.

Make sure that you’ve built a solid relationship with your customers and that they’ve had enough time to experience the full benefits of your product or service before making the request.

Finally, once you’ve received positive testimonials back from your customers, be sure to make the most of them.

Feature them prominently on your website, social media, and marketing materials to show potential customers the positive impact that your product or service can have.

By following these tips, you can effectively learn how to ask for a testimonial from a client to boost your business and establish your reputation as a trusted provider of high-quality products or services.

When you showcase high-quality testimonials, you will manage to garner premium leads with minimal effort.

And if you use Use Trust to display your testimonials, you will make the process of leveraging social proof for top-quality leads a breeze.

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