Golden Rules of Email Marketing: Top 12 Ways to Grow Your Email List

email marketing

Emailing is one of the most effective ways to do digital or internet marketing. While a banner ad on a website is for every visitor to see, an email, on the other hand, approaches the customer on a more personal level. It provides companies with opportunities to say more to their leads. Recent statistics reveal that email marketing can increase the spending of a consumer by 138% compared to a user who does not receive an email. Moreover, the return on investment on every dollar a company spends on marketing is incredibly huge for emails.


If email marketing is such a productive tool, it only makes sense for you to grow your email list using every possible method. So, we have compiled 12 of the best ways to do just that.



Believe it or not, the first rule in growing your email list is to make it your nature to ask your followers and views to subscribe. You can learn this trick from YouTubers who would not end any video without asking for subscriptions and likes. If you already have a few followers on any of your social networking accounts, ask them to simply subscribe to your emails to get more from you or your business. Don’t hesitate from doing this as it costs you nothing to ask them to be on your emailing list.


Offer a downloadable item

It does not matter which industry or profession you serve, you can always create an ebook that offers value to your website or blog visitors. You may then ask them to download the ebook in exchange for their emails. That’s called a lead magnet – you offer some value to entice your website visitors.


Offer content upgrade

This method is one of the most creative ones. You simply offer an upgraded version of your content in exchange for their email. In fact, you could offer a simple blog post in exchange for an email, too. Below is an amazing example of how you can use content upgrade to grow your email list.

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Block the content

To do this, you will have to be an expert in your field/profession. If you think your content is so valuable that people will provide their emails to get it, lock some part of the content. But be sure that the visible part of the content is good and enticing enough to make your visitors provide their emails to view the rest of it.


Offer interesting quizzes 

Quizzes are actually a great marketing tool to collect email addresses. Curiosity is every human’s nature and people are most curious to know about themselves. Quizzes can help you use this psychological fact to your advantage. Offer an interesting quiz but provide the results of the quiz only when the users provide their emails. A better way to say that is by telling them that you will email them their results.


Give discount codes

While selecting a way to ask for emails from your website visitors, you have to keep in mind that different methods work better for different types of businesses. If you have an e-commerce website, offering an ebook might not be the best strategy for you. Instead, you should offer your website visitors a free discount code for providing their email addresses. This way, you not only get their email, you might possibly turn one or two viewers to actual customers.

discount popup


Launch a giveaway campaign

Giveaways are excellent ways to get the emails of your website visitors. However, this campaign works best when you run on social media platforms. In fact, YouTube has proven to be a great online platform to launch giveaways and collect email addresses. Ask your followers to provide their email as an entry to win your giveaway.


Use QR (quick response) codes

If you are a business that sells its own products, you can benefit from the QR code. Add a QR code on every piece of item that you produce then ink the QR code to the page where you can offer a discount code or some other lead magnet in exchange for an email.

 Use a reputable QR Code generator to create one seamlessly.


Take advantage of the exit pop-up 

Who would have thought that exit pop-ups would be a thing? Marketers have used entry pop-ups on websites only to infuriate website visitors. When people open a website, they want to see the website, not a pop-up screen. However, an exit pop-up appears as soon as a visitor approaches the “x” button to close the tab.


Deploy live chat

Live chat apps are one of the most productive ways of growing your email lists since there is a human touch involved in it. Let live chatters greet the visitors on your website. These live chat agents can then offer users help with navigation or finding something specific. During the conversation, the chat agent can collect the email address by using any of the hundreds of phrases like, “Let me have your email address just in case we get disconnected”. You can even require customers to enter their email before initiating a conversation with one of your agents.


Add a contact form to your website

It is best that you offer help in some form or another before convincing the website visitors to fill out the form. Of course, for the more common question, you may direct them to your FAQs page. Then from there, you may ask them to contact you through your Contact Form if they have any more questions, or if they have some suggestions or something to say.


Offer a recorded webinar (web-based seminar)

One of the issues with webinars is that only a few people from the consenting show up at the time of the live event. It is for this reason that many webinar software companies now offer webinar recordings as part of their subscriptions. Use your blog or social media accounts to inform people that they can receive a recorded copy of the webinar by providing their emails.


To sum up

You understand at this point that there are hundreds of different ways for you to convince people to give their email addresses. The most important thing is to be creative and use these same methods in a unique way to make more people give you their emails. In the end, create a marketing plan and be consistent with your strategy. Do not be all over the place by trying out every method possible without realizing which one works best for your business.

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