Trust vs Endorsal – Which Testimonial Software is a Perfect Fit for Your Business?


The online business niche is becoming more and more competitive every single day. Millions of websites are live. Paid traffic is getting very expensive, the first positions in Google search are turning into a bloody battle.

As a result, letting users just leave your website without being converted is a death sentence for your business: you waste money, time, and efforts. Instead, you should do your best to engage website visitors and increase conversion rates. And here come customer testimonials as a form of social proof, a game-changer for every online business.

Why are customer testimonials so effective? The answer is simple: people are highly influenced by what others are saying. To increase conversion rates, demonstrate to potential clients that your services or products are being used frequently and successfully by others.

Luckily, there are some testimonial apps you can choose from. These tools are a good addition to your growth strategy. But how not to be mistaken in choosing a perfect service? What could possibly go wrong? What special features do you need? How much does it cost? Let’s get this sorted out.

In this article, we will compare two testimonial platforms Trust and Endorsal and discover the pros and cons of each tool. 

Get interested? Keep reading!


Trust vs Endorsal feature overview

Let’s start from the main difference between Trust and Endorsal: Trust offers much more testimonial options than its competitor. Endorsal is focused only on text testimonials.

It also provides the following features:

  • Endform allows users to collect customer reviews on autopilot with testimonial request forms.
  • With the ‘Wall of Love’ feature, you can create a dedicated landing page of customers’ reviews.
  • The ‘Widgets’ feature lets users embed testimonials on their website.
  • So-called ‘FOMO popups’ are notifications from Endorsal that display reviews from existing customers.

Trust also supports text testimonials but is not limited to them. Here’s a list of customer feedback types which are provided here:

  • Text Testimonials

Trust automates the process of collecting and displaying text testimonials: once a user converts on your website (sign-up, purchase, download), you send them a link to the testimonial survey. Once the user clicks on the link, gives you a rating, shares their impressions with their picture and social media profile, they can find an option to e-sign a contract.

After that, Trust automatically processes data. Once you approve the testimonial, it goes live on your website as: 1) a popup notification widget, 2) a static or carousel element.

Testimonial widget type 1
  • Video Testimonials

Video content is one of the most powerful marketing mediums. 64 percent of consumers more likely to make a purchase after watching a video because video content is more easy-to-consume, eye-catching, dynamic, and enjoyable compared to text one. 

Add survey form

Trust is the most convenient way to collect and feature video testimonials. It allows you:

  • Make use of existing videos from Facebook, YouTube, etc.; 
  • Record your own video testimonials in a few easy steps; 
  • Upload any video file.

The workflow of getting a video testimonial is known to you already: after a conversion has happened, you send a link to the survey using your email software or Trust’s built-in email service.

Your customer just hit the ‘Record’ button or uploads their own video and optionally e-sign a contract. Then, Trust works on the data and features the video testimonial on the website after your approval. Simple as that. 

video testimonial
  • 5-star ratings

This feature allows you to collect 5-star ratings from your clients to get their feedback and display total results on your website with a badge and in Google search results to get more organic traffic.

Testimonial widget type 3

To sum up this section, here’s a table summarizing the main Trust and Endorsal’s features:

Text TestimonialsYesYes
Video TestimonialsYesYes
Dedicated testimonials page template YesYes
Forms to collect customer reviewsYesYes
Pop-ups (notifications)YesYes
Video editor, transcription and subtitlesNoYes
Social media profiles on testimonial widgetsNoYes
Google stars (Rich Snippet feature)NoYes


Trust and Endorsal additional perks

We have reviewed the main features of Trust and Endorsal. Now let’s explore some additional perks these tools offer.

  • Customization and ready-made templates

It can be crucial to have the ability to fully customize notifications to match your website look and feel. Both tools allow you to fully customize them or choose one of the pre-defined templates to save time. Nice, isn’t it?

  • Rules

In the nutshell, this feature allows you to set up specific rules to display notifications and target visitors based on different metrics. Trust has advanced rules which control how many times, and under what conditions the widget appears. These rules vary depending on the feature you use.

  • eSigning Contract (available only in Trust)

Document the agreements with customers regarding publishing their testimonial to establish a GDPR compliant relationship with your clients.

  • Recording or uploading Videos with an integrated video hosting solution (available only in Trust)

It offers you to host videos within the platform without wasting your money and time on third-party hosting services.

  • Integrating Facebook and YouTube videos (available only in Trust)

Trust allows you to collect existing videos from these two social media platforms and, as a result, adopt video testimonials NOW. 

  • Support for multiple languages (available only in Trust)

Speaking of the support for different languages of the dashboard, Endorsal is localized in six languages (English, German, French, Spanish, Italian, Norwegian). At the same time, Trust’s dashboard is available in English and German. 

When it comes to the content of widgets, both Endorsal and Trust’s notifications are available in more than 70 languages so you can match the widget language to your visitors’ native language.


Trust vs Endorsal pricing

The basic Endorsal plan starts at $39 per month and allows up to 2500 unique monthly visitors. You can collect tex reviews from a maximum of 500 users and send them 50 sms / 250 email per month.

The full functionality is available only in the Professional plan, which costs $149 per month. The priciest plan is $299 per month for up to 500k visitors monthly. 

At the same time, the minimum Trust tier starts from $7 per month if billed annually. Although Endorsal charges much more for their minimum pack, it doesn’t offer so much functionality as Trust does. That means you get access to all feedback features immediately when you’ve bought the tool. 

Speaking of the test period, both tools have a free 14-day trial

To cut the story short, if you want to experience the full power of customer testimonials, check out Trust. 


Trust vs Endorsal user interface

Both tools have vertical layouts with two basic fields: testimonial tools and settings on the left and working space on the right. The design is sleek and intuitive.

However, the features are grouped a bit differently. Since Endorsal offers only testimonial feature, its menu on the left shows all settings related to testimonials: forms, widgets, popups, etc. 

At the same time, Trust provides users with a wide functionality. Using the Trust dashboard, you can see all the available tools at once. Just one click – and you start configuring the feature you choose:

Now let’s take a look at how to start using Trust and Endorsal. Both tools offer users installation snippets. You need to copy-paste them into the code of your website pages right before the </head> tag. 

Plus, if you want to display the same testimonials on different website addresses (e.g. and, Trust offers the “Allow to use on other websites” feature. The website where this feature is on will be considered as “the main website” to collect all data so you can copy and paste its snippet to other websites where you want testimonials from “the main website” to be displayed.

However, Trust goes the extra mile here and gives you an option to avoid managing your website code. You can find a WordPress plugin in the Trust dashboard, so there is no need to copy your snippet code into your WordPress installation. Just install the plugin, enter your API code and everything is ready. 


Trust vs Endorsal user support

Let’s start from the very beginning, the moment when you sign in. Endorsal and Trust offer a product tour to all new users.

Next, both tools have a dedicated help center to assist users with their issues. Also, they give specific clues when a user starts using any feature within the tools.

However, it’s worth mentioning that Endorsal’s hints appear automatically with the sound on every next menu tab you’ve clicked. If you don’t close them, hints accumulate on the right side of the dashboard and hinder your work. Plus, the sound is becoming annoying after ten minutes of using the app. Trust’s clues pop up only after you click on the help widget and change accordingly while you are moving between the tool’s sections. 

Next, live chat support is available in both tools. Nevertheless, Endorsal’s support chat doesn’t work in real-time:

Endorsal’s support options end here, but Trust’s ones don’t. Trust suggests some additional channels where you can get user support: 

  • Video coaching sessions to help users get to know when and how to get customer feedback,
  • Free live onboarding sessions in any format (screen sharing, messaging, audio call, video call),
  • A few additional resources like a public roadmap and a news feed featuring the latest tool updates. 


Trust vs Endorsal: which one is for you?

While both of them are testimonial apps, Trust and Endorsal have some key differences. Endorsal provides users only with text testimonials. In contrast, Trust has a much broader functionality and gives you a freedom to choose between different types of customer feedback.

We’ve taken a look at these tools and actually evaluated their capabilities. We are now ready to share our last word on Trust and Endorsal.

If you’re still in doubt which of them to choose, consider the following:

Pricing. Although Endorsal doesn’t have much to offer, its cost is higher that Trust’s one. Their packs will cost you $29 per month minimum if billed annually. 

Support. Both tools have a dedicated help center, handy onboarding notifications, and live chat. Also, Trust suggests some additional channels where you can get user support: video coaching sessions and a few resources like a public roadmap and a news feed featuring the latest tool updates. 

Features. Both tools let you feature text testimonials on your website. However, when it comes to more advanced features for video testimonials, Trust wins the race.

Summary: The choice depends on the goal you want to achieve. If you’re looking for an easy-to-use, comprehensive, and feature-rich platform for your website, you might end up using Trust. If you’re looking only for text testimonials, Endorsal might be the better choice. However, it’s worth mentioning that their starter packs differ. So why would you get less than you can with Endorsal?

We hope that this article helped you make the right decision. If you still don’t know which tool to use, we suggest giving Trust a try. The setup and user interface are extremely easy to use. What’s more, we are constantly updating our list of features. Sign up today for a free 14-day trial!

Other popular articles