Facebook Messenger can:
- Get 15 times more customer engagement than standard Facebook ads
- Be an attraction to 73% of your customers
- Get an average of responding and resolution as fast as under 42 seconds
Want to know how?
But first things first, to understand the usefulness of messenger code for business, we must have a clear concept of what messenger code is, how to get it and how it works, respectively.
What are Messenger Codes?
A Messenger Code looks more or less like a QR scan code but its functionality is quite different.
With messenger code, users do not need to download a third-party app to scan it, Facebook definitely thought this one through, because most people today prefer a short and snappy solution to everything.
Why you should have a Messenger Code?
It’s simple, you have a lot more offline users that could be your potential customers and you can turn them into your online audience using a Messenger Code.
- The audience is huge
According to Statistica, facebook messenger now has more than 133 million users in the U.S today; making it one of the biggest messaging apps in the world after Whatsapp.
See how much the audience has grown in the past 5 years and expected to reach 139 million by next year.
With that being said, imagine how many of these users could be your potential customers?
- Noise-Free Personalized Reach
You get to reach your audience directly into their inbox without all the newsfeed noise and deliver a clearer one-to-one message, and for free!
- More Effective than Facebook
It takes a lot of thinking, planning, and execution when you want to promote your social media on offline mediums you don’t even know if people will take their time out to search you over the internet.
Or if you simply have an embedded messenger code with your business card, it would appeal to more people and increase an open rate up to 90%.
- Re-engage Customers
Take a look at this example of Hubspot, at their recent event, they made very interesting use of messenger code; they provided real-time updates on what’s happening to the people present over there.
Messenger for Lead Generation?
According to Neil Patel, Facebook messenger has an open rate of 88%, which makes it our best bet for online marketing any day!
We prepared an in-depth guide to generating your Messenger Code to get leads using Botsify, for example.
Of course, make sure you are logged into your Botsify account to begin this procedure.
Step 1: Go to Botsify Dashboard
Go to your Botsify dashboard and on the side menu click on ‘Growth Tools’.
As soon as you click on Growth tools, the side panel will expand and you will see an option of ‘Messenger QR code’, click on it.
Step 2: Setup a Message
Now you will see an option to send a message to users who will scan your code. For example, in this case, we provided free WiFi password to people who scanned our code at an event. This allowed us to get these users directly into our subscribers’ list and at the same time, we provided some value to the users too.
Step 3: Generate Code
Once you have typed in the message, click on ‘Generate Code’ and that is it!
Here’s what my Messenger code looks like:
Let’s try scanning the code and see if the code and the message we setup works or not…
It works! You can also scan the code and try this out if you want.
There are several other ways you can use Botsify to increase your Lead Generation.
But to make things a little easier to understand here’s:
How a Chatbot-Integrated Messenger Generates Leads?
One of Botsify’s clients, Bisa Segurous generated 1.8k qualified Leads within a few months using a single chatbot integrated to their website and facebook messenger both.
These are the results of using Botisfy enabled Messenger Chatbot:
5 Ways Messenger Code Generates you Leads
Here are main ways you can Use Messenger Code for Networking and Marketing purposes
1. Get Subscribers at Seminars
Don’t want the attendees to leave without subscribing to your services or paid programs?
Anyone who scans your messenger code and interacts with your chatbot on Messenger is automatically added to your subscribers’ list.
You might also like: How to Use Facebook Messenger for Business
2. Optimized Business Cards
Provide all the product information and packages you want to messenger audience once they scan the code off of your Business card.
3. Customer Support Agent for Retail
You can convert your customers into your messenger audience by optimizing your tags or shopping bag with a messenger code.
4. Sign-up to a Loyalty Program
You can provide a loyalty program via messenger code to your customers as soon as they scan your code, the points will be added to their account.
5. Help your Staff out during Expos and Events
Having a chatbot integrated into your messenger can help your staff when they are unable to cater to every single attendee at events.
Benefits of (Chatbot-Integrated) Messenger Code
- You no longer need to have a landing page, your chatbot can be used as your company’s marketing landing page as well as its form.
- Your conversion rates significantly increase because filling out a messenger form is a lot easier and much more convenient for the users because 90% of them are on their mobile devices.
As Matthew Barby explains it: “Bot experiences with more engaged audiences are getting 80-90% response rates.”
- Flow-based chats are extremely helpful in providing a much more personalized experience to the customers compared to website visitors.