Both Ratings and Testimonials tools are here to help you build a better online reputation.
Testimonials are usually positive recommendations from your cliens with their specific success stories, results and overall experience with your business. They attract prospective clients and prove that you actually have strong brand advocates.
Ratings let people understand how others evaluate different aspects of your services. Negative ratings are as valuable as positive ones for future clients. They give a clear understanding of what can go wrong and how you solve it. That’s why Trust also has a “public reply” feature here.
Amazing testimonials mixed up with positive and negative ratings build a bulletproof trust and create a healthy balance between being best for loyal clients and admitting no one is always perfect.