Draw attention to your business
Imagine a prospective client looking for a service or a product. What are chances that they will click on your website’s link instead of million others?
Trust gathers your customer rating from testimonials and shares this data with Google and any other search engine so that it appears in the form of stars below your website URL.
As the star rating is the number one factor for people to judge a business, having it in Google search results will definitely help to pique their interest at a glance.