Customer testimonials are crucial for your business as they can help you increase on-page conversions, drive sales and build credibility with new customers. Unfortunately, getting your satisfied customers to leave their feedback is pretty difficult. They rarely do it themselves, no matter how happy they are with your services or products.
Therefore, you have to reach them via email and ask them to leave their feedback. Chances are, you have already tried it and faced a significantly low response rate. There’s no surprise: an average person receives 120 emails a day, including spam, daily promotions, newsletters, etc.
As a result, creating eye-catching and appealing subject lines and email copies is a must-have to boost response rate and collect more testimonials. What emails will appeal to your customers? In this article, we’ve put together the best examples of testimonial request emails. Feel free to grab them, customize if needed, and send them to your customers.
Let’s dive right in!
Is it really important to collect customer testimonials?
Motivation is everything. The more you understand why you need customer testimonials, the more useful this article is. Let’s start with the fact that customer testimonials are the most effective marketing content. Remember how many times you have checked product reviews before buying something online? Also, think about the number of times you have not made a purchase because of the lack of customer testimonials? This is a real power of testimonials.
Let’s take a look at another study that has found that 72 percent of consumers trust reviews as much as personal recommendations. If that is not enough to motivate you to start collecting customer testimonials, there are some more stats for you: according to Google, mobile searches with keywords “product reviews” have increased by 35 percent in the past two years.
The bottom line is that customer testimonials are one of the best ways to boost your business growth. And now we are ready to move forward and learn how to collect testimonials in the blink of an eye with the help of powerful email templates.
Testimonial request email templates
To increase a response rate, you should ask for a review with the right words. The following email templates with the right words and logically structured. They are a starting point in your journey. To achieve consistent results, test different types of email templates to see what works out for your business. Also, don’t hesitate to customize these templates heavily if needed.
General email templates
These general emails are a great starting point. Use templates below if you’re looking for something general you can customize. We recommend you to focus on collecting reviews for your website and landing pages, Google reviews and Facebook Recommendations.
General testimonial request email template #1
Dear [customer name],
Thanks for being our customer. We’d like to hear how your experience is with [Product].
Do you mind taking just a few minutes to leave feedback? You can do it by visiting this [link].
General testimonial request email template #2
Hey [customer name],
How’d we do? Please take a moment to let us know. We’ll use your review to improve our services and products for you and customers like you.
[Link to a questionnaire]
General testimonial request email template #3
How was our service today, [customer name]?
If we exceeded your expectations, please consider leaving us a review.
[Link to a questionnaire]
General testimonial request email template #4
[Customer name], we were happy we could help you out today.
We hope you enjoyed your experience as our customer, but want to know for sure. Could you take a few minutes to tell us how you really feel? Just click here to go right to the short questionnaire [Link to a questionnaire].
General testimonial request email template #5
Hi [customer name],
Positive reviews from awesome customers like you help others to feel more confident about choosing [business name] too.
Could you take 30 seconds to go to [link to the questionnaire] and share your experience with us?
We will be forever grateful. Thank you in advance for helping us out!
General testimonial request email template #6
(after a repeat purchase)
Hey [customer name],
Since you are coming back for more, we must be doing something right! Let us know how you feel about our company. This will allow us to continue providing the best experience possible for you. What’s more, you will help others understand how [business name] can make their life easier.
The major advantages of all the above-mentioned emails are that anyone can use them and that they are casual and conversational.
Email templates for coaches
Clients usually submit poorly structured testimonials. You should help them to create a powerful prospect-winning testimonial that describes the measurable results and benefits of collaborating with you. A truly meaningful testimonial is a brief success story of your clients’ success and their successful transformation. So, don’t forget to include the following question in your survey (or right in your testimonial request email):
- What was going on in the business that sent you looking for a solution like ours?
- What three specific benefits did you gain from the Product / Service?
- What key metrics of your business/life have been improved through the use of our products (efficiency, cost savings, etc.)? Please specify numbers, if any.
We also have a detaled guide on how to get powerful coaching testimonials, feel free to check it out.
Now let’s take a look at testimonial request email templates that suit coaches:
Testimonial request email template for coaches #1
Hi [client name],
I’m reaching out to say thank you for your partnership using my [product/services]. You’ve achieved outstanding results in the time we’ve been collaborating.
Would you be interested in sharing a testimonial about your experience using my [product/services]? It won’t take much time: just click the [link] to share your thoughts and feedback that I might feature on my website.
Thanks for being my loyal client! Looking forward to working together again!
Testimonial request email template for coaches #2
Hey [client name],
We worked hard on developing your business, and the numbers reflect that. And we’ve hit the goal. Congrats!
Would you be interested in submitting a testimonial about your experience with me? You can leave it here [link].
Thanks for our partnership and your trust! Let me know if you have any questions, and congrats again!
Email templates to ask for a testimonial after a purchase
Creating a post-sale email requesting a testimonial is a great idea because you are reaching out to customers when your company is top of mind. When a customer purchases a product or receives a service from you, the first 2 to 3 days after are the right time to contact a customer and ask to leave a testimonial.
In addition to product feedback, using after-purchase emails lets you gather valuable information about your website navigation, how comfortable the checkout process is, how helpful your staff or sales team is, etc.
‘After-purchase’ testimonial request email template #1
Dear [customer name],
Thank you for your purchase! If you enjoyed your shopping experience, tell us (and others) about it.
[Link to a questionnaire]
‘After-purchase’ testimonial request email template #2
Dear [customer name],
Thank you for your purchase! If you are happy with [your product/our services], please take a minute to review it here [link to a questionnaire].
Here’s a bonus tip for you to steal: you can use these short templates to request customer testimonials in your after-purchase thank-you pages.
Templates to ask for a testimonial on social media
When it comes to collecting customer testimonials, It’s always a great idea to use what people are already saying about your company and products. People may say nice things on social media when they are giving advice to their followers or just sharing positive emotions.
Considering that, find those who have mentioned your company on social media, reach out, and get permission to use their feedback as a testimonial on your website. There’s an email template for you to steal (you can use it as a direct message as well):
Testimonial request email template for social media
Subject line: Thanks for the shoutout! Can you give us a testimonial?
Hi [Customer name],
I saw that you gave us a shoutout on [Instagram/Twitter/Facebook/LinkedIn]. That made our day! We were absolutely delighted! Thanks for your kind words. This is really valuable to us, and helps us keep improving!
I actually want to ask for a small favor: we’re putting together a series of customer testimonials for our website and we’d love to have yours included.
Could we use your feedback on our website? Or would you be interested in providing a few more words on how you’ve been using our [product/service] and the value you’re seeing?
Testimonial request email templates with incentives
Supporting your testimonial request with an incentive is always a good idea. A small incentive will increase a response rate as well as express your gratitude. At the end of the day, a customer takes time out of their day to give a testimonial. Provide them a little extra nudge like a $120 Amazon gift card or discount for the next purchase. However, if you gather testimonials for other resources, not for your website, be careful: many review sites forbid incentives given for reviews, including Google Reviews.
Testimonial request email template with an incentive #1
Subject line: Could you take our 2-minute survey? ($20 Amazon gift card inside)
Dear [Customer name],
Thank you for being our customer]! We’d love to hear what you think of our [product/service]. Your feedback will help us decide what features to add and how we can make the product better for you.
If you have 2 minutes, please fill out our short survey. Thanks again!
[Link to the questionnaire]
*When you complete the survey, we’ll send you a $20 Amazon gift card.
Testimonial request email template with an incentive #2
Subject line: Give us a review for a 15% discount
Dear [Customer name],
Thank you so much for being our customer. We hope you’re enjoying [product/service]!
We have a small favor to ask – if you’re happy with our services, could you leave feedback? It would mean the world to us 🙂
As a way of saying thank you, we’re offering a [15% discount] on [your next purchase].
Here is another bonus tip for you: in the example right above, you’ve come across the phrase ‘Your opinion means the world to us’. The phrases like these are emotional ‘incentives’ that highlight the importance of customers’ opinions and motivate them to leave feedback. All of us like it when our opinion matters.
Enhance any email template with these brilliant hacks
You have already chosen a testimonial request email template that suits your business needs. Now we are ready to walk through some brilliant hacks to enhance your template and boost response rates.
Play with subject lines
To increase the response rate, you should improve your open rate first. How to create a subject line that gets your email opened? First, don’t hesitate to use emojis, if it suits your business tone of voice. Also, you can add the customer’s name to the subject line to catch their attention.
Here are some examples of subject lines for you to steal and test out:
- [Customer Name], did we earn your trust?
- You know us. What do you think?
- Did you like [product name]?
- We need you…
- Got feedback for us?
- What can we do better?
- We need YOUR feedback, [customer name]
- Your opinion is valuable
- You’re important to us, let’s talk
- We need your help
For your inspiration, check out how G2 experiments with subject lines like there’s no tomorrow:
Adopt tools to collect customer testimonials
Make the process of leaving a testimonial for your customers as easy and fast as possible. Your customers are always too busy. Don’t make them spend too much time, download extra software or sign up for some services. Instead, set up easy ways for customers to send in their feedback with dedicated tools to improve the response rate.
For instance, you can adopt a testimonial and rating platform specifically designed for collecting customer feedback and testimonials – Trust.
Trust is an intuitive, yet feature-rich tool that allows you to create customized, white-labeled testimonial forms or rating (5 Stars & NPS) surveys. Then, you can share links to get feedback from customers with built-in email services. Also, Trust allows your customers to record or upload their video testimonials as well as make use of existing videos from Facebook, Youtube, etc. What’s more, this tool allows you to feature customer testimonials on your website in a click.
What makes Trust especially helpful for improving response rates is its unique personalization feature: you can add a personal touch to your testimonial request emails and surveys by including your own video message.
Don’t be pushy while asking your customers to leave a testimonial – it annoys. However, ask for feedback more than once with a quick and friendly follow-up email. This follow-up email will be an additional reminder if your previous message has been lost in the customer’s inbox. What’s more, you can send this follow-up email on behalf of the business owner to make a customer feel appreciated.
Start collecting customer testimonials today with a high response rate!
Your customers are always overwhelmed with spam and offers. With the testimonial request email done right, you’ll boost your response rate and collect testimonials for your website in the blink of an eye.
- Choose the right time. Don’t put it off. When the purchase is just made or the project is just completed, reach out to the customer.
- Adopt the right tool. Take a trial for Trust that is specifically designed for getting customer testimonials and featuring them on your website.
- Test the above-mentioned templates to improve open and response rate. Feel free to tweak the content, add personalized video invitations, play with subject lines, etc.
The only thing you definitely should not do is to miss out on the benefits provided by testimonials. Use the above tips and improve your testimonial collection process.