Studies show Google is the most popular channel for online reviews, with 59% of shoppers reading them before a purchase.

So you’re on the right track if you’re considering adding Google Reviews to your website.

The following guide will show you the easiest and quickest way to embed Google Reviews into your website without coding knowledge.

 

TL;DR: How to add Google Reviews to your website for free

Here’s a quick wrap-up of the main steps to add Google Reviews to your website:

1. Create a free account with Trust
2. Connect your Google My Business account 
3. Import your business’ existing Google Reviews
4. Select a pre-made widget template and assign a customer review to it
5. Copy the code and paste it into your website builder’s HTML

 

Reasons to embed Google Reviews on your Website 

We’ve put together some reasons why embedding Google Reviews on your website must be your top marketing agenda:

 

• For your brand

Boost brand credibility, as authentic Google Reviews are a trademark of trust for your potential customers. They show how good real people find using your products or services and can improve brand reputation.

• For your customers

Sharing real feedback shows that you value your customers and are ready to work on any feedback. Google Reviews pushes potential customers to conversion and eliminates any hesitation they may have.

• For your website

Websites should always be about visitor engagement, increased time spent on the page, and improved conversion rates. Interactive reviews and testimonials make this happen. 
Not just that, Google Reviews displayed as attractive widgets can make your website more compelling.

 

Quick guide: Embed Google Reviews on your website for free using Trust

Let us walk you through how Trust is your one-stop fully automated review and testimonial:

✔️ Connecting external platforms like Google Reviews to your Trust (video testimonial platform) account.

✔️ Importing your existing Google Reviews directly to Trust.

✔️ Displaying Google Reviews as attractive widgets on your website.  by just copy-pasting Trust’s readily available website and widget code.

 

1. Connecting and importing Google Reviews to your Trust account 

You can connect your Google My Business profile and import Google Reviews into Trust for embedding on your website in just a few simple steps:

• Create an account with Trust by signing up for its 14-day free trial.
• On your Trust dashboard, select “Import external reviews” and then enter your Google query under the “Google” tab like so:

 Press the arrow symbol to confirm.

Note: Please check your Google Query in an incognito window, as there’s a high chance of incorrect search results due to your past browsing history. Example search: “Your company name + city + country”

• Trust starts the verification process to validate and read your Google reviews (it can take a few hours). You can find and monitor the status here under “Pending platforms”:

• Once connected, you can see that the pending platform has moved to “Connected platforms”:

• You can now start adding Google reviews into Trust by enabling “Syncing reviews.” You can choose to select only 4+ star or 5-star ratings from the drop-down:

Click “Select reviews” to select specific reviews based on your star selection.

• Select the Google reviews you wish to import and click “Import reviews.”

• You can find the newly imported Google reviews under the Trust dashboard’s “Testimonials” tab:

Ain’t that simple? Now it’s time to display these imported Google reviews on your website.

 

2. Display reviews as a Google Reviews widget on your website using your Trust account 

Trust offers four attractive website elements to display your Google business reviews: widgets, pop-ups, floating stars, and rich snippets.

Here are some steps to display your Google Reviews as website widgets in under a minute: 

• Go to the “Testimonials” tab under your Trust dashboard to find your newly imported Google Reviews (as shown in the previous section). 
• Click on the specific testimonial/review you wish to publish and enable the “Testimonial is not published” slider. You will then have an option to “Add to widget” select it.

• You will be shown a list of widgets you created. If not, read this guide to create a new widget. Once you have done so, you can select the widget and click “Add to widget” to add the imported Google Review to your website widget.

• The updated widget is under the “Widgets” tab. Select “Embed” to copy the embedded code and publish the Google Review as a widget on your website.

• Before this, you must ensure your website is ready to accept the Trust code. This step-wise guide can help you.

But wait, there’s a bonus for you 😊

 

Bonus: Collect more and more Google Reviews from customers

Did you know you can automatically collect Google Reviews with Trust’s testimonial request forms?

Here’s how:

• Create an Interactive testimonial request form with Trust.
• Find the External Services section under the form’s “Thank you” tab and enable “Rate on other services.”
• Turn on “Google” to collect reviews, and paste your Google My Business link. 
• The customer can now just click on the “Review us on Google” button to copy their already typed-in testimonial on your business’ Google Reviews!

Before you start collecting and adding Google Reviews to your website with Trust, we’ve curated some tips to help make the most out of them.

 

Tips to collect more positive reviews on Google

Here are some foolproof tips to increase your positive Google Reviews influx:

 

🎯 Make submission easy

Submitting reviews is a two-way street. When you make it easy for your customers to

submit their responses, they will proactively write glowing reviews.

For example, use a simple and user-friendly tool like Trust to request Google reviews. 

And the best part? Your customers or clients don’t have to install or log into the Trust app.

Just share the testimonial request form as a link to collect genuine reviews. 

 

🎯 Find the right timing 

Your clients have jobs, too.

So figure out when they will most likely have some free time to write a Google Review.

Try asking them for their preferred timings.

 

🎯 Add testimonial request links to your email signature

Once a customer has bought a product or used a service, email them a thank-you note and add a signature containing the link to your Google My Business page.

 

🎯 Incentivize Google Review submissions 

Since customers are doing you a huge favor by submitting reviews, ensure you pay back by offering them exclusive discounts on future purchases or premium access to educational content. 

If you’re using Trust’s forms, you can add a custom message under the thank-you note to notify customers to watch out for a discount.

Google Reviews statistics

Let’s look at some mind-blowing Google Review statistics that speak volumes about the benefits of embedding them on your website.

• Google Reviews can have a big impact of about 20% on Google’s local search and visibility.
• 87% of consumers engage with brands having a 3-5 star rating on Google.
• About 58% of customers say having a Google business profile with reviews increases their chances of visiting a store or website.
• Top-ranking companies on Google have an average of 47 reviews.

These numbers prove to show that embedding Google Reviews on your website can considerably boost brand authenticity and website engagement.

Conclusion: Embed Google Reviews right away for free!

Google Reviews can be a game-changer for any business looking to turn prospects into customers.

And Trust, being a dedicated customer testimonial platform, is built for businesses like you looking to showcase social proof the correct and easy way.

And not just Google Reviews.

Using Trust, you can collect, import, and embed reviews from popular review platforms like Yelp, Facebook, ProductHunt, Capterra, Provenexpert, and Trustpilot. 

So hurry up and build your brand’s online reputation and increase sales by adding verified Google Reviews to your website in seconds. 

Try Trust’s 14-day no-credit-card free trial right away!

 

FAQs about embedding Google Reviews 

 

1. How to embed Google Reviews on a website for free?

Here’s how you can easily embed Google Reviews on your website at no cost:

• Log into Trust
• Connect your Google My Business account
• Import existing Google Reviews
• Select and assign pre-made widgets
• Assign reviews to the chosen widget
• Copy the code to your clipboard and paste it into your website builder 

2. Can I add Google Reviews to my website?

Yes, you can! All you need is a free account with Trust to start importing reviews and adding them to your website. 

3. How to display Google Reviews on my website?

You can display Google Reviews as widgets or pop-ups to attract website visitors. A testimonial and review platform like Trust offers a wide range of stunning widgets to display Google Reviews.