Social media is a breeding ground for potential customers.

A recent survey suggests 54% of people use social media, such as Instagram, Facebook, etc., to research a product or service.

Genuine, solid testimonials are enough to motivate prospective customers to take a leap of faith and make a purchase decision. 

Maybe you’re wondering how to create powerful testimonial templates for social media.  or looking for some inspiration.

If so, the following step-by-step guide will take you through creating, tracking, and displaying your customer testimonials for social media using the leading testimonial collection software – Trust.

Want to try it yourself first? 

 

How can you share your customer testimonials on social media?

Social media testimonials are more than regular posts for engagement. They can be re-used as ads or promotional posts to target the right audience.

Here are some of the many interesting ways you can share testimonials on your social media pages:

• Facebook ads and promoted posts

• Reposting testimonials on your Facebook and Instagram pages

• Instagram-promoted posts to generate more traffic to your page or website
• LinkedIn posts or ads

• Instagram stories
• Twitter ads or promoted posts
• YouTube shorts, ads, and promoted posts, etc.

What does a well-made, authentic testimonial template for social media look like?

Sample testimonial templates for social media

1. Video testimonials 

Videos have been the favorite format for social media consumers. Naturally, testimonials stand out when published as videos instead of just written content.

Trust has a terrific solution for video testimonial templates:  

How Trust’s testimonial templates work for video testimonials

Trust makes the end-to-end testimonial process super simple. Every marketer and business owner can navigate through the tool without any technical expertise, from collecting to designing and publishing video testimonials.

You can create an Interactive testimonial collection form from scratch or start with one of our ready-to-use testimonial templates

We have an exclusive template with unique question-and-answer pairs for multiple businesses, such as coaches, SaaS, healthcare, etc.

The most engaging video testimonials are the ones in which your customers discuss their unique challenges or pain points and how your solution solves them

Trust’s templates come with in-built, ready-to-use questions you can ask your customers to collect the most genuine testimonials. Here’s an example of a template’s questions:

Once you collect a customer testimonial video, edit it with Trust’s in-built Video Studio app and download the polished video to upload on your desired social platform.

Want to know how to use these templates for your social media testimonials? The final section provides a step-by-step guide.

2. Product and service reviews 

Reviews play a crucial role in driving purchase decisions. Most consumers skim through product or service reviews as the first step before committing to trying or purchasing them.

Here is a sample product review by a Trust customer that includes star ratings and a short text explaining the tool’s ease of use:

3. Customer stories for social media 

Social media is a fine place to try something out of the ordinary and get viewers’ attention. For example, you could ask multiple customers to record themselves using your product and finally stitch together their responses within Trust to create an Instagram Reel or a YouTube short.

5-steps to capturing, creating, and displaying an impressive testimonial for social media

 

Step 1: Sign up or log into your Trust account

Pro tip: Trust has a 14-day free trial which does not require your credit card details.

Sign up here!

 

Step 2: All set? Explore your Trust dashboard

With Trust’s dashboard, you can create testimonial request forms, collect testimonial videos and texts, import existing testimonials from review sites, and more, all from a single place.

Step 3: Capture an engaging customer video testimonial for social media using Trust’s video testimonial template

Let’s face it. Not every customer would be comfortable being spontaneous on camera or possessing the needed technical skills to record a testimonial video themselves.

So to make things easier for them, Trust provides the Forms option to collect stunning testimonial videos seamlessly.

To create a custom testimonial request form, click “Forms” on the left pane of your Trust dashboard and then “Add New.”

To start your testimonial journey, click on “Testimonials” (left), and then select “Add New“.

Trust lets you capture and add testimonials in two ways:

1. Add an existing testimonial – text, video, or star rating directly to Trust.
2. Import testimonials from your social media sites, Google, G2, etc.

You can choose from 2 types of forms – Interactive and Smart.

But for our use case, we’ll be choosing Interactive. 

Choose your desired template from the below samples and access Trust’s ready-to-use questions:

 

Step 4: Share your customer video testimonial request

Trust provides a super quick method to share or request video testimonials. You can either share it as a URL with your client or customer or add it to your website or landing page.

To do this, under the Forms page’s Actions tab, you can see options to add to the website, copy the URL, re-edit the form, and more.  

If you choose to “Embed to website,” you get a pop-up message with a code snippet with options to add your testimonial request “Inline” or as a “pop-up notification.” 

Select Copy to Clipboard and paste it into your website builder apps, such as WordPress or Wix.

If you wish to share the link, click on “Copy Link” and send it via email or text to your customer. 

The best part? 

Your customers do not have to sign up or log in to the Trust app to submit their testimonials!

Once submitted, your customer can watch a preview of their submitted video testimonial.

Step 5: Edit your testimonial for social media readiness 

You can download the testimonial video as is or use Trust’s built-in editor app – Video Studio to polish the testimonial (highly recommended!)

Video Studio lets you trim and add intros/outros to the testimonial video, cut scenes, add auto-generated captions, change the mode to make it more LinkedIn-specific, add brand colors/logo, etc.

For example, you can piece together multiple customer testimonial videos into a short video for an Instagram Reel and use the auto-captions feature to turn catchphrases into short quotes.

Once edited, download the rendered video from your dashboard and upload it to your favorite social platform. 

An example social media video testimonial from Instagram:

You can share the link to the testimonial request directly with your customers through emails or personal messages. Click on Copy form URL to the clipboard and share the link. 

Note: Both methods do not require customers to log in or sign up on Trust.

Here’s a sample published testimonial request form that requests your customers to add a review or testimonial on other review sites:

Create high-converting social media testimonials with Trust’s 360-degree testimonial solution

Stay ahead of your competition by showcasing high-quality testimonials that garner premium social media leads with minimal effort. and zero technical expertise.

Use Trust to display your video testimonial and boost social proof. 

Try the 14-day free trial today!