How to Help Your Customers Record Perfect Testimonials

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79% of people have watched a customer testimonial video to learn more about a company, its products, or its services.

And that means companies that don’t have video testimonials are missing out on a big opportunity to reassure and engage potential customers.

With the help of video testimonials, you can showcase your best customers, build trust with your brand, and engage potential customers in a video format.

But we get it. Getting your customers to record a testimonial video is no cakewalk.

Luckily, there are steps you can take to simplify the process of getting a video review from current customers.

Let’s explore what makes a good customer testimonial and how to make the recording process as straightforward as possible.

 

What makes a good video testimonial

Is it the video equipment quality? Or is it the total time or budget you commit to recording a customer testimonial video?

Spoiler alert: It’s neither of them.

The best thing you could focus on when developing a customer testimonial video strategy is the real customer experiences.

The best video testimonials aren’t those with the biggest budget.

Your potential clients don’t care about the production value.

They are looking for the link bridging the gap between the claims you make and the results they can expect.

The customer video testimonials should address the biggest pain points of your audience, communicated in words they can relate to and understand.

The good news is that with a full-suite video testimonial software tool like Trust, you can create a simple testimonial request form or an interactive video survey for your customers.

Try it for free here — you don’t need to add a credit card.

 

Preparing to record customer video testimonials

Getting ready to record a testimonial can be stressful, especially if your customers don’t know what to say.

So if you want your customers to feel comfortable, you need to provide a basic structure for the process that they can follow.

Namely, you need to provide your customers with two things:

  1. An easy, all-inclusive video testimonial platform that they can use to hit record and be done responding in minutes. Ideally, this should also allow for multiple takes and recording of the video testimonial in sections.
  2. A  list of questions for the video recording can go through in a logical sequence. It should cover everything you want to be included in a high-quality video testimonial.

With Trust, you can automate both of these steps.

Online survey form by Trust

Trust allows you to customize the testimonial request, providing more context about what your customers can expect, guiding them on what to cover, and reassuring them that the process is simple.

You can create a detailed list of survey questions for testimonials that will walk them through the review step by step.

Your customers can even practice recording different sections multiple times and see whether they’re happy with how everything looks and sounds.

 

How to help your customers make a great testimonial video

The trick is simple.

Make it easy for your customers to share their genuine experiences with your product or brand, even if they’ve never faced a camera.

But for that to happen, you need to follow a structured process in helping your customers succeed in recording authentic testimonials.

Let’s look at the step-by-step process of creating a testimonial request form that your customers will love using.

 

Create a comprehensive testimonial request form

A well-structured testimonial request form guides your customers into submitting the exact testimonial you envisioned.

And Trust has a painless solution for this with its Interactive forms.

With an Interactive form, you can:

  • Create a video-only survey where all questions and answers will be in video. Add question-and-answer pairs so the customer can answer each question individually.
  • Add personalization elements such as a logo, colors, validation messages, and more.
  • Write a short text that welcomes your customers and reassures them that the process will be easy and quick.
  • Add recording guidelines.
  • Collect star ratings and text reviews.
  • And more!

Create clear guidelines for recording the testimonial

As mentioned in the previous section, Trust allows you to add guidelines explaining the entire process.

Trust offers a default version of the guidelines, but you might want to create your own version that helps the customer answer testimonial questions, highlight your product’s key features, and enable them to build an emotional connection with the viewers.

But what should you include?

Here are a few helpful tips for a quality client testimonial video that your customers will appreciate:

  • Reassure them it’s easy. First-time recorders may be worried about the technical aspects of the process. Reassure them that a film crew is not necessary and they can get by with just their smartphone and a tripod.
  • Emphasize the importance of sound quality. Having high-quality sound is essential for online reviews on video to be effective. Suggest using an external microphone if possible, but also remind them that a phone microphone will work fine if an alternative is not available.
  • Quiet environment. Another good thing to mention is that they should find a quiet spot to record. You want the testimonial to be clear and without distractions. It’s also crucial that the background is not too busy so that the viewer can focus on the message rather than the surroundings.

 

Create a list of questions

The questions you ask your customers to answer will ultimately determine how the customer testimonial video will come out.

To have more control over the process, here’s a simple method to create questions encompassing the entire customer journey and their transformation.

 

#1: Background questions

The best high-converting customer testimonial videos follow a clear narrative structure that tells a story.

That’s why a good place to start is to ask customers about the background story of where they were before discovering and using your products.

Some of the questions you could ask are:

  • Tell a bit about yourself: Who are you, and what do you do?
  • What was the reason you started looking for a solution?
  • When did you first realize you needed it?
  • How did the problem affect your life and work?
  • What concerns did you have when you first started looking for a solution to your problem?
  • How did you discover our company? What drew you in?
  • At what moment were you sold on working with us?

 

#2: Transformation questions

A good testimonial highlights not just the results but also the smooth and convenient process of working with a company.

Therefore, it makes sense to include questions that help show that.

Some questions you could ask to paint a before-and-after picture:

  • What happened after you bought the product/service?
  • How was your experience with the support staff?
  • How would you rate the quality of our services? What stood out the most?

 

#3: Results questions

Finally, you want to connect the customer story to the powerful outcomes they were able to achieve.

These results can become a powerful part of your marketing strategy, boosting your conversion rate and reassuring potential customers that you can deliver.

Ask them these:

  • How has working with us changed your life or work?
  • Can you talk about the specific results that our cooperation helped create?
  • What would your situation be like if you hadn’t found our service?

 

Finishing up and delivering the testimonial video

Making it easy and convenient to record a customer testimonial video is a big part of the process. But you also need to be able to edit and polish the raw footage for it to be usable in your marketing efforts.

With Trust, you can use built-in tools  like the Video Studio to refine and publish your video in minutes.

 

How to edit your client testimonial

Here’s how simple the editing process is with a tool like Trust’s drag-and-drop video editor:

  • One-click addition of auto-generated captions for a better viewing experience
  • Exclusive branding customizations to make your video testimonials match your brand aesthetic 
  • Add transitions, intros, and outros in just a minute or less
  • Trim and piece together multiple responses for a compelling, ready-for-upload video testimonial

All these, without needing any designing or editing knowledge!

 

Bottom line

Video testimonials as customer feedback can become the most powerful tool you can use on your website, social media, video ads, or anywhere else in your marketing strategy.

And while getting your customers to record a video testimonial can be a challenge, Trust offers a wide variety of tools that simplify the process of getting video customer reviews on autopilot.

Try our 360-degree, affordable solution for video testimonials that convert.

Sign up for the no-cap 14-day free trial right away! 

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