Answering lengthy text-based questionnaires is not everyone’s cup of tea.

Considering the many available alternatives, collecting feedback this way is time-consuming and impractical.

Video surveys are one such alternative.

In this guide, we discuss everything there’s to know about video surveys and how to create them effortlessly.

 

TL;DR

• A video survey is an online form that lets you ask video questions and get video answers from your customers and clients.
• Video surveys lend a platform for your customers to share unfiltered opinions, giving rise to rich qualitative feedback you can use to improve your business and make important choices.
• Video surveys can collect customer testimonials, perform market research, receive employee feedback, and be used for marketing collateral like email promotions, ads, etc.
• Remote interviews can be extra efficient with a video survey-like Q&A interview where applicants can be easily screened for recruitment. 
• Videos can be recorded by your customers or employees on various devices in their own time, which is impossible with in-person face-to-face survey interviews.
• Use a robust video testimonial software like Trust that lets you create unlimited video surveys and collect valuable insights, effortlessly.

 

What are video surveys?

Video surveys are used to collect qualitative customer insights through feedback.

A video survey is a compelling way to talk about the customer’s story and experience with your company.

But why “video” surveys, you ask?

Videos allow your customers to openly discuss their experiences and share opinions compared to text-based survey forms that restrict their responses.

Video surveys by Trust

Moreover, video survey responses can attract and convert potential customers.

No wonder about 96% of marketers say videos are a significant part of their marketing strategies.  

 

When to use video surveys?

Here are four occasions where video surveys provide the best results:

 

1. Collecting rich qualitative customer feedback

Customer feedback is social proof in action. But videos are the way to go if you wish to make feedback collection more authentic and filled with insights.

Your customers can be more open and genuine in a video survey for feedback.

Videos lend a platform for your customers to share unfiltered opinions, giving rise to rich qualitative feedback you can use to improve your products or services and make important business choices.

“The insights we’re getting from video surveys are like gold dust. There’s this whole new level of understanding we can reach when we see people’s faces and hear their voices. You can catch the little nuances, the smiles, and the thoughtful pauses, which make the feedback much richer and more valuable,” says Sudhir Katwani, the Founder at Money Mongers.

 

2. Researching market trends 

Videos have a huge impact on the way researchers collect data.

Quantitative research methods like online video surveys, part of niche market groups, offer exclusive data on market trends.

For example, a health and beauty company adding an online video survey to gather feedback on competitor products and incentivising users who submit responses.

Such surveys add depth to otherwise written surveys by encouraging users to be more authentic. 

 

3. Collecting employee feedback 

Want to learn your employees’ perspectives and enhance their experiences working with you? Collect employee feedback using simple video surveys. 

Employee testimonials and surveys can be used to understand an employee’s point of view and work toward making your workspace a place for growth and recognition. 

 

4. Interviewing for recruitment

Remote interviews can be extra efficient with a video survey-like Q&A interview where applicants can be easily screened for recruitment. 

 

Benefits of embedding and using video surveys over written surveys

Here’s why video surveys should be a part of your marketing strategy ASAP:

• Boost response rate: Videos are more engaging and visually appealing, causing more participants to submit their responses actively.

• Offer flexibility: Videos can be recorded by your customers or employees on various devices in their own time, which is impossible with in-person face-to-face survey interviews.

• Form a personal connection: A video can show customers’ emotions while communicating, which is key to forming a human connection with a brand and potential customers watching it. Utilizing AI dubbing in videos effectively synchronizes voices with content, thereby enhancing the portrayal of customer emotions during communication, a crucial element in building a human connection with both the brand and potential viewers.

• Greater versatility: Video surveys can collect customer testimonials, perform market research, receive employee feedback, and be used for marketing collateral like email promotions, ads, etc.

Matthew Lobas, the co-founder at Pressat, says, “We noticed a considerable change in response rates with video surveys, and asking customers or employees to record a short video might seem more interesting and less tedious than filling out a long written survey.” 

He adds, “With video surveys, respondents can express emotions, intonations, and non-verbal cues. They provide a deeper understanding of their feelings and perspectives than just written words.”

Now that you have every reason to start using video surveys let us introduce you to a tool that helps you collect and publish high-quality video surveys in minutes.

Introducing Trust.

 

How to create your own video survey using Trust – Mini tutorial

Here’s a quick step-wise tutorial to collect and publish video surveys using an easy and all-in-one tool like Trust:

 

1. Sign up for Trust’s free trial

Sign up for Trust’s 14-day free trial here – you don’t have to add your credit card!

 

2. Add workspace info and launch your dashboard

Add your website details and name your workspace, for example, “Video survey collection,” to launch the Trust dashboard.

Once added, you can view your saved workspace or create new ones here:

The Trust dashboard is your one-stop place to find and modify future video survey requests and publish them with a click. It also has a Quick Start guide to familiarize you with the platform.

What’s more?

 

Using the Trust dashboard, you can:

• Create interactive video survey forms to collect customer or employee responses in minutes.
• Track and modify sent forms.
• Publish forms by embedding them to your website or copy them as a shareable link to collect responses.
• Add customer or employee contacts for easier accessibility. 
• Edit your video survey responses using Trust’s Video Studio.

 

3. Create an “Interactive survey form” 

Trust’s Interactive forms lets you create a landing page-like survey form where users can easily record and submit their video responses.  

And the best part? Kill monotony with Trust. Make your video surveys more engaging by creating a question-and-answer series where users can effortlessly answer each question with a video reply.

You can set up custom questions that your clients can quickly answer and record one by one. This way, they are not pressured into recording a long monologue as a testimonial and can instead follow a natural flow of conversation. 

Here’s how you do it:

• Select “Forms” on your Trust dashboard, and then Add new > Interactive form:

• Trust has multiple survey form templates to give you a quick start or you can also create a video survey form from scratch: 

You can now quickly customize the interactive form fields on each tab. First, head to the Q&A series tab to set up exclusive video survey questions for your customer:

• The Welcome, Personal, and Thank You tabs are super customizable and let you create hyper-personalized video surveys. So, edit them as you please.

Tip: To boost survey response rates, add an incentive for the submitters, such as discount codes, freebies, or free upgrades.

• Trust’s Interactive form has a “Teleprompter” feature that can help nervous or first-time video survey responders record answers by simply reading through a script:

Check out this in-depth guide on using teleprompters for high-quality video testimonials.

Finally, click Save form to finish editing.

Your interactive video survey form is ready to be shared!

 

4. Publish your interactive video survey form

Sharing and publishing video survey forms with Trust is quick and painless. On your Trust dashboard, you can find your recently created Interactive video survey forms that are ready to be shared. 

To share as a URL with your customers or employees, click on the “Copy Link” option under the Actions tab. Share this link in emails, messages, or social media:

Your users can now click on the “Let’s get started” button and start recording their video responses to your pre-recorded survey questions or upload an existing video:

To enable the teleprompter, users can toggle the “speaker” icon on the bottom right corner of the recorder:

Once submitted, users will be directed to the personal info, consent form, and thank-you page.

Similarly, if you wish to embed your video survey onto your website, click “Embed” under Actions – next to your form’s name, select Inline or Pop-up format, copy the ready-to-use code to your clipboard, and add it to your website builder. 

Read this help guide for more info!

 

Wrapping up — Try Trust. The #1 end-to-end and affordable video survey platform

Video surveys are 10x more engaging than ordinary text-based surveys.

The right platform for video survey creation should be all-inclusive, easy to navigate, and offer the flexibility to customize.

That’s what Trust stands for.

Start your journey with Trust – A full-suite video testimonial and survey platform. Sign up for a 14-day all-access free trial today without any credit card info!