Video testimonials are on the rise. 79% have watched a video customer testimonial to learn more about a company, product, or service.

And two out of three people are more likely to buy after watching a video testimonial.

However, getting video testimonials is a challenge.

The pre- and post-production processes, the associated costs, lengthy video editing, etc., are no joke.

But the good news is that collecting video testimonials for marketing doesn’t have to be complicated.

Even if you have no experience, you can get satisfied customers to record messages and display them on your site if you have the right tools.

In this guide, you’ll discover how you can create beautiful and engaging video testimonials designed to impress and persuade your target audience.

Just like this one using Trust—a full-suite, affordable video testimonial platform:

Ready to get started? Then read on below.

 

Why video testimonials are important

Leveraging the power of video marketing with real customer testimonials is a great way to boost engagement and sales.

Other benefits of a business that uses video testimonials include:

Building immediate trust

As a business operating online, one of the biggest challenges you’ll need to overcome is getting people to trust your company and the claims you make.

Unless you use Trust, a video testimonial platform.

With the help of Trust, you can leverage the built-in social proof elements from actual customers talking about your products on video.

And that will not only emphasize your product’s benefits but make the claims much more believable.

 

Boosting your SEO and conversion rates

Pages that contain an engaging video can receive as much as 250% more organic traffic.

Multiple high-quality, audience-specific videos such as video reviews can give you a further edge over the competition.

Trust makes it easy to collect and upload high-quality testimonials throughout your website. without needing any technical expertise.

 

Video testimonials can be re-used as multiple marketing assets

Unlike reviews, which usually happen outside of your website and are harder to control, powerful video testimonials give you an engaging way to highlight messaging in everything you create.  for marketing.

Want to send an email about a new feature?

Use high-quality footage with customer responses to highlight the huge benefit the feature offers.

Need to spice up your social media posts?

Create video content that showcases quality video testimonials and helps emphasize the points you’re trying to make.

 

How to create testimonial videos using Trust with zero technical expertise

From sending out fully customizable forms to making it extremely easy for your happy customers to record selfie testimonial videos, to publishing them anywhere you want, Trust can help you get real stories from people you’ve helped succeed, putting those stories in front of your audience and making them a powerful social proof element.

And when you don’t have to spend a lot of time getting video testimonials, you can get a lot more of them.

Before you know it, you’ll have a bunch of professional-looking video testimonials you can use throughout your marketing.

To make this happen, Trust uses a streamlined system that makes it easy for both you and your customers:

1. You send a testimonial request form that contains everything the customer needs to record a testimonial. You can even add specific interview-like questions in video or text format, guiding your customers through what you want them to cover.

2. The customer can then answer each question in a video recording, which helps avoid them becoming overwhelmed.

3. Once they finish, you can access all of their answers and use our easy-to-use built-in video editor to convert the raw footage into a single testimonial that feels natural and helps prospective customers make buying decisions.

4. You can also add additional elements from your media library, such as an intro or an outro. This ensures your customer testimonials look consistent and stand out from other online reviews.

 

Benefits of Trust’s easy-to-use video testimonial process

Trust is tailored for busy marketers and business owners who need a seamless, all-in-one testimonial collection process.

Trust’s biggest USPs are:

• Customers can record their feedback anytime and anywhere

One of the biggest advantages of using a professional testimonial solution like Trust is that you don’t have to personally oversee the testimonial being recorded.

Once you set up the Question and Answer testimonial request form, your customers will have all the information they need to record in their own time.

• You don’t need editing software.

With Trust, you receive the entire recording collection from each customer in the Dashboard, which means you don’t have to use any external software to prepare the testimonial for publishing. In fact, you can go through the simple editing process on your browser. Trust’s built-in video editor – Video Studio.

• Easily scalable 

Since you’re setting everything up in advance, you can quickly scale your testimonial collection process with ease. With the interview questions already prepared, you can get customer endorsements basically on autopilot, especially if you also set up automated requests.

Creating professional testimonials with no Expertise: step by step

At this point, you should have a general idea of what the process of collecting video testimonials with Trust looks like.

But you’re probably still unsure of the specific steps you’d need to take to go from where you are now to collecting (and publishing) dozens of high-value video testimonials to use in your marketing campaigns.

Let’s break down the process in more detail below.

Set up an interactive testimonial request form

The first step of the process is setting up an interactive testimonial request form on the Trust Dashboard. This is one of the most conversational ways for customers to record their thoughts without any confusion.

With an Interactive form, you can:

• Add customization options such as your logo, colors, validation messages, titles, and more. 
• Record a welcome message to make the interaction more personal.
• Add multiple testimonial questions with question-and-answer pairs (in text or video format.)
• Add additional guidelines, you can do so by enabling the “Show Guidelines” feature.
• And so much more.

Read this step-wise guide to create a form in under 5 minutes for free! 

Share your testimonial request form in a click

Trust offers multiple ways to share your testimonial request forms without needing any coding or design experience.

One option is to add the form (or a link to the form) directly to your website, encouraging your loyal customers to click through and record a video.

If you want to take a more proactive approach, you can also reach out to your recent customers, asking them if they’d be willing to share their thoughts about the key features of your product.

Just copy the form’s link from the dashboard and share it with your target customers—they don’t have to log in or install the Trust app!

Although you can include the request in your email newsletter, it’s usually better to time it through more personalized emails, social media messages, SMS, or even live chat so that the person is at the right stage of their customer journey to leave a review and answer right away.

 

Edit your video testimonial

Once you prepare and share your testimonial request form, customers’ testimonials will start appearing in your Dashboard.

But hold on as they won’t be ready to be put in front of potential customers just yet.

Before moving forward, you’ll need to edit your video testimonial and finalize how it looks.

The good news is that when using Trust, this process is designed to be as simple and painless as possible.

Even if you don’t have any design experience!

With the Video Studio, you can:

• Trim each video clip to make sure that it’s the right length and encompasses the essential answer you want to share.

• Edit scenes by adding text reviews between video testimonials to make them more engaging.

• Add scene-to-scene transitions, generate and add auto-captions, and more!

Finally, click “Save” to start rendering the video, and you’ll shortly have the testimonial ready to publish.

Read our detailed guide on using Trust’s super simple video editor for high-quality testimonials!

Share and publish video testimonials on your website without any tech fuss

At this point, you should have a pretty good idea of how to make a testimonial video from scratch.

But you’re probably still unsure how to share and publish your video testimonial to get it in front of as many people as possible.

And with Trust, it only takes a few seconds to display your customer video testimonials anywhere you want.

Trust makes publishing selfie video testimonials on your website extremely easy.
You can turn your video testimonials into fun widgets, Walls of Love, pop-ups, and floating stars

All these, without any coding knowledge. Just copy Trust’s ready-to-use code and embed it onto your website. 

Alternatively…

Publish on your social media platforms

If you want to use testimonial video marketing to showcase satisfied customers on social media.

ou can quickly access the recorded and edited high-quality video testimonials from your Trust Dashboard. edit them as mentioned in the previous step, and upload them to your favorite social channels. 

Bottom line

You don’t need a video production team or a complicated set-up process to create effective video testimonials that showcase your product’s core benefits.

With the help of testimonial video services like Trust, you don’t even need to have any experience with requesting, editing, or publishing video testimonials to generate high-quality video testimonials your target customers will love.

By following the steps above, your customers go through a simple recording process while touching on the major benefits of working with you over the competition.

You can then edit the testimonials to ensure that they match the attention span of modern audiences through a concise message that you can use almost anywhere.

So, hurry up and start collecting high-quality video testimonials without any expertise. 

Create your free Trust account today!