92% of customers read online reviews and testimonials before making a smart purchase decision. 

But often, creating your own video testimonials from scratch and publishing them takes massive effort, not to mention the technical nitty-gritty involved.  

You are compelled to use external video editing software to enhance the look and feel of the final video. 

So, to save yourself from this pain, create customer testimonial video templates tailored to your specific business needs.

This article is an ultimate actionable guide to help you craft your client testimonial video in a few easy steps using the top-rated, full-suite testimonial platform – Trust.

Want to try it yourself first?

 

What is a video testimonial template?

Testimonial video templates are pre-made, standardized sets of guidelines for how to create effective testimonial videos.

It identifies the individuals involved, provides guidance on content, and often includes video testimonial templates for questions, script parts, and others.

Are video testimonials part of your marketing campaigns?

Then you should definitely consider making a template for your product or service and creating customer testimonial videos in no time.

 

Why do you need a genuine video testimonial?

A massive 82% of users mentioned that they had read one or more fake reviews in the last year. 

Fake, unimpressive, and anonymous testimonial videos not just fail to convert your potential customers but also cause a huge negative impact on your brand’s credibility.

Well-made, top-quality reviews and video testimonials garner new leads and keep the old ones returning.

But what makes video testimonials trustworthy and of high quality? Here are some vital signs to look for:

Your testimonial videos show and quote real people. For instance, you can link your testimonials to customers’ social media handles.

• The videos are enhanced with graphics and thoroughly polished to be website-ready or optimized for social media platforms.
• You use all the essential elements to make your video well-organized and on-point.
• Your customers get personal with your brand on the video without sounding salesy.

Now that you know what makes a customer testimonial video authentic, let’s look at the key elements a video must include.

 

7 key elements of genuine testimonial video

Before reviewing the best video testimonial template, you need to understand what elements make it effective and attention-grabbing.

The ideal customer testimonial video is short (about 2 minutes) and to the point. It should include:

• The short intro about the reviewer (their role, company, and background)
• Their pain points
• Clear ‘before vs after’ statement
• Focus on the value your business provides
• Effective call-to-action
• Your company logo or branding
• Subtitles

Like this video testimonial example here collected using Trust:

You should aim to turn customer testimonial videos into top-of-funnel content. Use visual elements with light product mentions to educate and inform the viewer without directly promoting your product or service.

Examples of video testimonial templates for various use cases

Here are three awesome Trust video testimonial templates to give you a great headstart into collecting social proof:

#1: Post-purchase experience for SaaS

The above five simple yet impactful testimonial questions are the only template you need to extract the best feedback from your SaaS customers.

It walks the customer through a before-and-after experience by discussing their initial pain points, onboarding experience, and eventually, what key benefits they saw after using your product.

#2: Video testimonial template for coaching customers

This question-and-answer template is perfect for coaching or consulting businesses looking for incredible client testimonials.

Each question helps break down the client’s personal experience with the sessions.

#3: Video testimonial template for healthcare companies

Customer testimonials are a must-have in the healthcare industry, as they help attract potential patients who are having trouble finding the right practitioner or service.

The above question-and-answer interactive template helps extract the best feedback from past clients without exposing their medical backgrounds

Want to try these video testimonial templates for free?

Sign up for Trust’s 14-day free trial and select the Interactive form to access these templates.

 

5-step guide to make your testimonial video template with Trust 

Imagine a one-stop tool where you can capture, edit, brand, and publish video testimonials with a simple interface. That’s Trust for you.

It also supports seamless customer testimonial video editing and embedding features, so you can forget to hire a professional developer.

This guide will take you through the five steps to capture and publish your customer testimonial video using Trust from scratch:

 

Step 1: Sign up or log into your Trust account

Trust has a 14-day free trial and does not require your credit card details.

Sign up here!

 

Step 2: All set? Explore your Trust dashboard

With Trust’s dashboard, you can create testimonial request forms, collect testimonial videos and texts, import existing testimonials from review sites, and more, all from a single place.

 

Step 3: Capture an engaging customer video testimonial using Trust’s video testimonial template 

Let’s face it. Not every customer would be comfortable being spontaneous on camera or possessing the needed technical skills to record a testimonial video themselves. 

So to make things easier for them, Trust provides the Forms option to collect stunning testimonial videos seamlessly.

You can choose from 2 types of forms – Interactive and Smart.

Select Interactive forms if you want to capture a video testimonial by setting up question-and-answer pairs for customers.

For video testimonial templates, choose your desired one from the below samples and access Trust’s ready-to-use questions:

Similarly, you can select Smart forms for a straightforward text or video testimonial without setting up Q&As.

 

Step 4: Share your customer video testimonial request

Trust provides a super quick method to share or request video testimonials. You can either share it as a URL with your client or customer or add it to your website or landing page.

To do this, under the Forms page’s Actions tab, you can see options to add to the website, copy the URL, re-edit the form, and more. 

If you choose to “Embed to website,” you get a pop-up message with a code snippet with options to add your testimonial request “Inline” or as a “pop-up notification.” 

Select Copy to Clipboard and paste it into your website builder apps, such as WordPress or Wix.

And if you wish to share the link, click on “Copy Link” and share the link in an email or text to your customer. 

The best part? 

Your customers do not have to sign up or log in to the Trust app to submit their testimonials!

Once submitted, your customer can watch a preview of their submitted video testimonial.

Note: Add Guidelines to your testimonial request form to make sure a reviewer won’t miss adding any key elements of your testimonial video templates.

 

Step 5: It’s time to publish your customer’s video testimonial 

You’ll be notified as soon as a customer submits testimonial videos. You can find your customer testimonials under the “Testimonials” tab.

Select the desired testimonial, enable the “publish” icon, and select “Add to widget.”

Next, read these quick guides on creating website testimonial widgets and assigning testimonials to them. These are super quick steps, we promise!

 

Let your video testimonials do the talking 

Stay ahead of your competition by showcasing client success stories as high-quality video testimonials that garner premium leads with minimal effort.

Use Trust to display your customer testimonial video and boost social proof. 

Try the 14-day free trial today!

 

Frequently Asked Questions 

 

1. What’s a testimonial video used for? 

A testimonial video is a step above text testimonials and uses your customers’ voices as video content to help grow brand credibility and bring more sales.

 

2. What should be included in a video testimonial?

For a more professional looking video, ensure you include high-quality background music, HD video, crisp video length, a before-and-after scenario, customers’ names, and designations.